In today's economy, we see an alarming trend in the decline of customer service and product quality in exchange for higher corporate bonuses and larger profit margins for stockholders.  This element of American business has created an apathetic attitude towards meeting and exceeding customer's expectations.   People find themselves paying more at the expense of receiving a less than desirable quality in the product or service they receive.  So, in order to create an environment whereby customers will receive an excellent product and get the most for their money, the Villa was created.